Leadership

Operationally focused leaders with engineering and systems expertise.

Blueprint SEO is run and delivered personally by its founder. Every audit, fix, and monthly report is done directly – no account managers relaying work between you and whoever’s actually doing it

Fahad Ayub

Founder, Blueprint SEO
“An audit that sits in your inbox doesn’t rank anything. The work has to actually get done.”

I founded Blueprint SEO to fix a pattern I kept seeing with trades businesses – SEO reports full of findings nobody implements. I also founded Raxivo Digital, a broader AI SEO and Generative Engine Optimisation agency, and created the Fahad Ayub AI CTR Framework, researching how AI Overview citations affect organic click-through rates. Blueprint applies that same research-backed approach specifically to UK trades – plumbers, electricians, roofers, and builders who need to actually show up on Google, not just get told why they don’t.

Connect with Fahad

Our Team

How we run every project

Every engagement stays with me from audit to delivery – no handoffs, no outsourced work.

  • Every audit and fix implemented personally, not outsourced
  • Direct communication - you're talking to the person doing the work
  • Clear scope and price agreed before anything starts
  • Monthly reporting in plain English, not jargon
  • Research-backed strategy, drawn from ongoing AI SEO and GEO work across other client engagements