On-Page SEO

Every element search engines read on your page, fixed and optimised. Title tags, meta descriptions, headings, schema, internal linking.

Results

+95%

Organic traffic

growth

UK renovation client · 60-day campaign

What's included

The problem with most UK trades websites

Most UK trades websites have never had their on-page signals set up correctly. The title tag says the business name. The homepage H1 duplicates the title. Service pages have thin content that Google has no reason to rank. Schema markup is missing entirely.
The result is a website that exists but doesn’t rank, not because the business isn’t credible, but because the page signals are giving Google nothing to work with.
We treat on-page SEO as precision work. Every element is mapped against what Google rewards for local trades searches, then implemented directly, not left in a report for someone else to action.

Our standard
Every page mapped to one target keyword
Title tags written for searches, not brand names
Schema markup added and tested before delivery
Implementation guide included - not just a report

Deliverables

What's included

01
Audit
Full on-page review before any changes are made.
02
Optimise
Every element rewritten to target real search queries.
03
Implement
Schema, internal links, and alt text applied.
04
Handoff
Clean delivery with full implementation guide.

How we work

A process built for results

Step 01
Discovery & Page Mapping

We review your site, identify which pages need the most attention, and map every page to a target keyword based on what your customers actually search for in your area.

Step 02
On-Page Analysis

Every title tag, heading, meta description, and internal link is reviewed against current on-page SEO best practices and your local competitors. We find every gap before touching anything.

Step 03
Optimise & Implement

Title tags and meta descriptions rewritten, headings restructured, schema markup added, image alt text optimised, internal links built. All delivered as a ready-to-apply implementation guide.

Step 04
Review & Monitor

We check Google Search Console 4–6 weeks after implementation to confirm ranking movement and flag anything needing adjustment. You see the data, not just a report.

Our stack

See what's possible

Real on-page changes we’ve made for UK local businesses

Plumber
Manchester
Homepage Title Tag
Before
"Smith Plumbing - Home" - no location, no service keyword
After
"Emergency Plumber Manchester | Smith Plumbing" — location + service + brand
Electrician
Birmingham
Service Page H1
Before
No H1 on the service page - just an image and contact number
AFTER
"Certified Electrician Birmingham - Domestic & Commercial" - targeted, structured
Roofer
Leeds
Schema Markup
Before
Zero schema markup - Google had no structured data about the business
After
LocalBusiness + RoofingContractor schema added - rich results eligible

What clients say

FAQ

Key questions

We’re happy to help. Reach out to discuss your needs, challenges, and how AI can fit your business.

It’s the process of improving your Google Business listing – categories, services, photos, posts, and reviews – so you rank higher in the local Maps pack for “near me” searches.
A website helps, but GBP optimisation can still improve your local visibility and calls even with a basic or in-progress website.
Yes, we set up a simple review request process so more of your happy customers leave reviews, which directly helps local rankings and trust.
Timelines vary by competition and location, but most trades businesses see measurable local ranking improvement within 6 to 10 weeks of consistent optimisation.
Yes, we optimise and manage Google Business Profiles for multi-location trades businesses, with separate strategies for each area.

We’re happy to help. Reach out to discuss your needs, challenges, and how AI can fit your business.

GET STARTED

Let's look at your website

Request a free site audit or send us a message. We’ll review your site and come back within 48 hours with specific findings – no generic advice, no sales pitch.

Schedule a discovery call

Tell us about your goals, and we’ll tailor our expertise to fit your needs. Fill out the form below, and we’ll get back to you soon. 

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