Technical SEO

The foundation that makes everything else work speed, crawlability, and structure so Google can index your site properly.

What's included

4.8s → 1.4s

Mobile load speed improvement

Typical result after technical fixes

What's included

The problem with slow, uncrawlable sites

On-page SEO and content only work as well as the technical foundation underneath. A site with perfectly optimised title tags but a 6-second mobile load time will be outranked by a faster competitor with average on-page signals.
Most UK trades websites have never had a technical audit. Redirect chains from old pages are slowing everything down. Pages that don’t exist return the wrong status codes. The sitemap lists pages Google has already deindexed.
We run a full technical crawl, identify every issue, and deliver fixes in a format your developer can apply in an afternoon – or we apply them directly if you prefer.

Our standard
Every fix tested in Google's tools before handoff
Speed improvements measured before and after
Schema validated in Rich Results Test
GSC index coverage reviewed post-implementation

Deliverables

What's included

01
Crawl
Full site crawl before any changes are made.
02
Diagnose
Every issue categorised by impact priority.
03
Fix
Prioritised fixes applied – not just reported.
04
Monitor
GSC monitoring after implementation.

How we work

A process built for results

Step 01
Full Site Crawl & GSC Review

We crawl every page using Screaming Frog and cross-reference with Google Search Console data. Every error, warning, and index coverage issue is logged before we touch anything.

 
Step 02
Speed & Mobile Analysis

PageSpeed Insights and Core Web Vitals run across your key pages. Mobile performance checked on real device conditions. Every slow element identified with a specific fix.

Step 03
Fix & Implement

All fixes delivered as a structured implementation guide – in priority order, with developer-ready specifications for each item. We apply fixes directly if you prefer, or hand off to your developer.

Step 04
Re-crawl & Confirm

4 weeks after implementation, we re-crawl the site and check GSC to confirm issues are resolved and no new problems have appeared. Speed scores measured again to confirm improvement.

Our stack

AI agents & internal tools examples

See what's possible

Real technical fixes for UK local businesses

Builder
Bristol
Mobile Speed Fix
Before
Mobile PageSpeed score: 22/100 - 5.8 second load time - losing ranking to faster competitors
After
Image compression, render-blocking scripts deferred, caching headers added — score improved to 74/100, load time 1.6 seconds
RESULT
Landscaper
Nottingham
Crawl Error Fix
Before
38 broken internal links, 14 redirect chains, 6 pages returning 404 - Google wasting crawl budget on dead pages
After
All errors resolved, redirect chains simplified to single hops, sitemap updated with only indexable pages
RESULT
Heating Engineer
Cardiff
Schema Implementation
Before
Zero structured data - Google had no machine-readable information about the business type, location, or services
After
LocalBusiness + HVACBusiness schema added, validated in Rich Results Test, confirmed passing in GSC
RESULT

What clients say

FAQ

Key questions

We’re happy to help. Reach out to discuss your needs, challenges, and how AI can fit your business.

It’s the process of improving your Google Business listing – categories, services, photos, posts, and reviews – so you rank higher in the local Maps pack for “near me” searches.
A website helps, but GBP optimisation can still improve your local visibility and calls even with a basic or in-progress website.
Yes, we set up a simple review request process so more of your happy customers leave reviews, which directly helps local rankings and trust.
Timelines vary by competition and location, but most trades businesses see measurable local ranking improvement within 6 to 10 weeks of consistent optimisation.
Yes, we optimise and manage Google Business Profiles for multi-location trades businesses, with separate strategies for each area.

We’re happy to help. Reach out to discuss your needs, challenges, and how AI can fit your business.

GET STARTED

Let's look at your website

Request a free site audit or send us a message. We’ll review your site and come back within 48 hours with specific findings – no generic advice, no sales pitch.

Schedule a discovery call

Tell us about your goals, and we’ll tailor our expertise to fit your needs. Fill out the form below, and we’ll get back to you soon. 

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